Intros are hard. Last month my first commercial theme made its intro to WordPress marketplace and I want to share my experience with all of my readers in the form of an informal report. It will contain what I learned, things I tried, my sales and a lot more.

Little bit about me

I’ve been an active member of WordPress community and making my living using WordPress for more than a couple of years. I’ve been writing free themes and plugins for sometime as well. Recently, I decided to develop a commercial WordPress theme. It took few months to design and develop, plus a lot of work. Then I submitted the theme to, where it took 4 months, and Latte was finally made live in late March.

Apart from Latte theme, I also have two more commercial products. I’ve a $5 footer credits extension for DocPress & Kichu themes. Let’s get to the numbers now.

Month of April

Honestly, I wasn’t expecting to sell a single copy of Latte for at least first couple of months, but I was surprised by how quickly I sold many copies with little to no promotion at all.

Before I lay down the numbers, here are some things you should know:

  • Latte went live in the late March, so I’m adding those numbers to this report as well. It also makes a lot of sense, you will see, in a moment.
  • Numbers will look little inconsistent.

In the beginning I was using Fiverr to sell the theme, which was taking 20% commission and took 14 days for withdrawal. And yes, all the sales I made in March using Fiverr, was deposited to my account in April. The first point makes more sense now, doesn’t it?

So let’s start with the numbers:

In the month of April, Latte Pro generated 31 sales with $720 in revenue. As of now, Latte’s free version has over 15,000 downloads, with 1000+ active users.

Latte Responsive

Latte Pro is available for just $29, which is really really low compared to similar pro themes. If you love stats then we can say it generated a sale every 500 downloads or 33 active users. Latte was picked up by just after few days of its release and received a great review from them.

Latte offers a welcome alternative to clunky, confusing page builders or drag-and-drop editors. With everything in the customizer, the user doesn’t have to hunt around for how to edit its many sections. If you want a simple one-page theme to showcase your profile and services, you’d be hard pressed to find one more customizable than Latte.

Apart from WPTavern, it was later featured in a lot of blog posts, and some of them are listed here:

Apart from Latte, footer extension plugins for DocPress and Kichu generated 10 sales for $43.

“What about all the expenses?” – you must be wondering. In this month, I spent $28 on my products. Apart from the money, the time I spent on designing, developing & polishing the theme was stretched out between few months so it will be really hard to calculate, but it wasn’t short.

The only paid promotion the theme had this month was being featured on Built With Bootstrap, which generated over 400+ views.

What about the future?

It’s going to be great! New Star Wars movie is coming in December, I’m SO EXCITED!!! Wait, isn’t Star Wars a story from a long time ago in a galaxy far, far away?

Let’s talk about near-future. I need a website. An online store where I can put all my products. And it’s something that I’m working on but I’ve no idea how much time it will take. Hopefully, we will also have some images to report, instead of just numbers, by then.

If you have any suggestions then feel free to write it in the comment section below. This report was inspired by CodeInWP and PippinsPlugins. Thank you for reading this. See you next time!